Dr. Denton
From Wikipedia, the free encyclopedia
This article is about the sleepwear manufacturer. For the various people named
Dr. Denton, see
Denton (disambiguation).
or
Dr. Denton's is a (historically) well-known
American brand of
blanket sleepers, formerly manufactured by the
Dr. Denton Sleeping Garment Mills of
Centreville, Michigan.
The company was founded in 1865, originally as the Michigan Central
Woolen Company, and from the late 19th Century through the first half of
the 20th Century was probably the single best-known manufacturer of
blanket sleepers in the United States. The brand was so well known that
Dr. Dentons became (and remains today) a
genericized trademark.
The trademark has since changed hands several times, but has remained
in sporadic use by various corporate entities into recent years.
The name
Dr. Denton derives from Whitley Denton, an employee
of the company who created the original design on which its product line
was based. The appellation of "Doctor" was a marketing gimmick,
intended to give the impression that the garments were designed (and
implicitly endorsed) by a medical
doctor.
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